Aushco Brand Kit
Download the Auschco Brand Kit.
Logos
Primary – Stacked
White – Stacked
Primary Mark
Primary – Horizontal
White – Horizontal
Colors
The Aushco color palette is intentionally minimal, anchored by the brand’s blue and a small set of supporting neutrals. A single accent color is introduced to create contrast, guide attention, and add personality. This approach keeps the system modern, focused, and flexible.
- Clear and intentional: a limited palette reinforces consistency and recognition.
- Clear structure and interaction: Headings, navigation, and buttons are designed to be highly legible and easy to scan, guiding users through the site.
- Accent with purpose: one accent color is used only for emphasis and interaction.
- Built to scale: works across web, digital marketing, and print.
Core Neutrals
#FEFEFE
white-brand
#030303
black-brand
#ECEFF1
gray-bright
Primary Colors
#115391
primary-brand
#0B2E4B
primary-dark
#A8D4FF
primary-light
#007FE7
primary-bright
Accent Colors
#FF4D6D
accent-brand
#C30033
accent-dark
#FFB4BE
accent-light
Typography
The Aushco typography system is intentionally restrained, pairing a modern serif for written content with a clean sans-serif for headings and interface elements. This contrast creates clear hierarchy, supports readability, and reinforces a professional, contemporary tone across the site.
- Comfortable reading experience: Body copy is optimized for longer-form content, prioritizing clarity, legibility, and ease of reading.
- Clear structure: Headings, navigation, and buttons are designed to be easy to scan and understand at a glance.
- Intentional hierarchy: Distinct typographic roles help separate content from interaction and improve overall usability.
- Flexible: The type system adapts easily across the website, digital campaigns, and future marketing materials.
Source Sans 3
Headings, navigation, buttons, inputs, form labels, and other UI elements.
Heading 1
Heading 2
Heading 3
Source Serif 4
Body text, long-form content, pull quotes, and editorial sections.
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Photography
The Aushco photography approach is intentionally understated, balancing authentic property imagery with carefully selected stock photography. Images emphasize business activity and scale rather than specific interiors, allowing the visuals to support the brand without implying ownership of any single space.
